They Ain’t Nothin’ ‘til I Call ‘em!

In today's article in EContentMag, Bob Doyle writes :

There is nothing wrong with creating new words for branding and marketing purposes, but it makes a company look foolish if they don't know the basic technical vocabulary of their own industry. The problem is that technical jargon is notoriously slippery and it is often difficult to determine whether a true meaning for a word even exists.